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Shelley’s Show and Tell

Shelley’s Show and Tell

Archives Available

July 27th 2015:NEOVA takes Photodamage and Photoaging repair head-on

In 2010, NEOVA took Photodamage and Photoaging repair head-on with the introduction of its advanced technology, DNA CoFactor combining copper peptides and DNA repair enzymes. Before anyone else, we urged women to be smart with their skincare choices, to do some deep thinking about the damage they could see. And the damage they couldn’t. Though no longer a lone voice, NEOVA is the brand leading the charge for women to save their skins from photoaging and make the most of second chances.

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Featured Guest

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Barbara Hayes

As Vice President, Marketing, Barbara Hayes brings national & international marketing experience to PhotoMedex. Having served in the clinical skincare, home design & specialty retailing industries, Barbara is a branding strategist with a specialization in product positioning & development, communication and design. An advocate of combining the disciplines of brand strategy, product & graphic design to engage consumers at every point of the brand experience, Barbara has guided growth through innovation & re-invention for Adidas France, The Limited, The Robert Allen Group, DDF skincare, AGI Dermatics and PhotoMedex. Barbara’s belief that design & creative collaboration builds successful bran
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