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It is tempting for a busy CMO to pass SEO off to a twenty something who “understands this digital stuff” and the digital agencies want “way too much money”. If you fall into that category, think again; There are nowhere near enough women or minorities on boards and instead of leading the way, the “progressive” companies in Silicon Valley should be ashamed; There are 4 ways to get reach, one is a fluke of nature, one sucks, one is marginally better and one is golden. What are you doing with your life?; Change clothes? No, hit the app.
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