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Story Powered

Story Powered

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July 14th 2015:Getting Social with Story!

No matter what size of business you are running, social media is a crucial part of how you interact with potential customers. However, having lots of friends or lots of likes is not enough. We need to be able to convert our followers into customers. But how do we do that in an increasingly competitive marketplace with savvy social consumers? In this episode of Story Powered®, David Giannetto, author of Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Drive Business Results will help us better understand the current social landscape and how businesses can use story t

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David Giannetto

David Giannetto is the author of 3 books, including the newly released Big Social Mobile: How Digital Initiatives can Reshape the Enterprise and Drive Business Results (Palgrave Macmillan). He is considered one of today’s leading practitioners helping organizations leverage the power of information and analytics: enterprise data, big data and the merger of the two. His work with some of today’s leading brands has led to him being named a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine. He is known for combining technology with progressive techniques that connect organizations and their digital initiatives—big data, soc
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