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Digital Industries: Changing The Game, Presented by SAP

Digital Industries: Changing The Game, Presented by SAP

Tuesday at 9 AM Pacific

July 14th 2015:Today's Retail CMO: A New Outlook

The buzz: Shake it up, baby. Omni-channel migration within retail has had far-reaching implications, as consumers demand to shop when, where and how they want, always with a consistent experience. Beyond affecting sales models and marketing strategies, this changes the role of the CMO, whose responsibilities now overlap the CIO’s and CTO’s – overseeing complex data and product innovation to predict, understand, align with consumer behavior. The experts speak. Brian Cederborg, /N SPRO Consulting: “According to Nielsen, as of April 2014, for the first time, a majority of U.S. mobile subscriber

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Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
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Featured Guests

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Brian Cederborg

With 28 years combined industry and consulting experience, Brian Cederborg specializes in driving retail and wholesale transformation programs and is formerly Capgemini’s Canadian Retail Community of Practice Leader. He is IS-Retail and Project Management Professional (PMP) certified and received his MBA in Consumer Insight and Finance from the University of Texas at Austin, where he graduated top in his class.
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Dan Berthiaume

Dan Berthiaume joined Chain Store Age as the senior technology editor in April 2013. He has broad experience covering business, high tech, government, education, and general interest. He also has experience ghostwriting and editing nonfiction business books, and is an award-winning fiction author who has been published in several literary journals. He graduated from the University of Massachusetts with a Bachelor's degree in English.
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Nancy Casey

Nancy Casey leads the Customer Centric Merchandising and Marketing business solution area at SAP. Nancy manages strategy and development of software solutions which enable retailers to understand their customers and effectively drive beautiful customer experiences. Nancy has been at SAP for over 10 years. She has more than 20 years of experience in the retail, consumer and software industries. Prior to SAP, Nancy has held executive positions in numerous companies including Deloitte Consulting, Saks Fifth Avenue and several Silicon Valley startups. Nancy has her MBA from The Wharton School, and obtained her BA from Cornell University.
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