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The buzz: It’s a small world after all. For today’s consumer, “the world” is just a few clicks away. Armed with anytime, anywhere information, they can (and do) find the best solutions for their lifestyle needs, often before walking into a store, restaurant, or service center. They’re actually maximizing their use of time, their most precious commodity. And they will punish providers who waste it. The experts speak. Brent Brown, HP: “100% of the shots you don't take don't go in...” (Wayne Gretzky). Brian Kilcourse, RSR Research: “Trying to predict the future is like trying to drive down a coun
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