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Business REINVENTION

Business REINVENTION

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July 14th 2015:New Marketing Thinking for the Digital Age

More than 10 years after social media and mobile phones went mainstream, marketers are still trying to make sense of the fast-changing media landscape and consumer behaviors. The change has compelled companies to rethink their organizational structure and alignment in addition to their capability to harness big data and respond to market intelligence. In this episode, I will talk with David F. Giannetto, the author of “Big Social Mobile – How Digital Initiatives Can Reshape the Enterprise and Drive Business Results”. We will discuss the impact of social and mobile marketing on organization

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David Giannetto

David Giannetto is the author of three books, including the newly released Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Drive Business Results. He has been named a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine. He also writes for the AMA and the Huffington Post and as SVP of Salient Management Company helps some of today’s leading brands coordinate complex initiatives, technology and information to create tangible results.
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