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BizLocker Radio

BizLocker Radio

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July 27th 2015:Touch Point Marketing with Jeff Marcoux

Jeff Marcoux, a CMO Lead with Microsoft and a Board member of the Internet Marketing Association, is our guest this week on #BizLockerRadio. We will discuss why every touch point matters with a customer and focus on specific ways to improve the “customer experience.” Marketing is often thought of in terms of promotion and advertising, but true marketing — including brand awareness and identity — is any place or anyone that impacts the customer. With that idea in mind, every customer “touch point” becomes an opportunity to positively impact awareness (and the brand) or to do it harm. Can’t w

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Featured Guest

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Jeff Marcoux

Jeff Marcoux is the CMO Lead for Worldwide Enterprise Marketing at Microsoft. Jeff comes from the marketing automation and consulting industry where he led the service, consulting, implementation, marketing, and sales engineering teams. He believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service. Jeff is a marketing growth hacker, martech expert, and brings entrepreneurial innovation to a big tech world. He attended the University of Washington where he received his MBA in Leadership, a Certificate in Technology Entrepreneurship, and was a Board Fellow for Leadership Eastside. Jeff currently sits on the board for the Intern
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