Jeff Marcoux, a CMO Lead with Microsoft and a Board member of the Internet Marketing Association, is our guest this week on #BizLockerRadio. We will discuss why every touch point matters with a customer and focus on specific ways to improve the “customer experience.”
Marketing is often thought of in terms of promotion and advertising, but true marketing — including brand awareness and identity — is any place or anyone that impacts the customer. With that idea in mind, every customer “touch point” becomes an opportunity to positively impact awareness (and the brand) or to do it harm. Can’t w
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