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Story Powered

Story Powered

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August 18th 2015:Mad Men Are Out. Story Is In. Why Storytelling is SO Crucial for Your Communications

Some people are saying that advertising is ‘dead’. The old ‘Mad Men’ style of advertising has definitely suffered a fatal blow from consumers. People do not want to be shouted at or pushed to buy anymore. They want to be engaged. They want a conversation. They want to be part of something. In this episode of Story Powered®, Eva Snijders, General Manager and Chief Storyteller at Ogilvy Public Relations in Spain will be telling us more about this shift in how we want to communicate and how story is playing a leading role.

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Eva Snijders

Eva Snijders is the General Manager and Chief Storytelling Officer at Ogilvy Public Relations Madrid. An internationally renowned expert in Storytelling, she has over 20 years of experience in Public Relations and Communication. Eva was born into a family of storytellers and grew up in a house full of books. Ever since early childhood, she has observed the world and wonders how many worlds inhabit it. She discovers them through the eyes of the people who cross her path, while listening and asking questions. She has that gift: people tell her their stories. In 2007 Eva co-founded the first company in the Spanish-speaking world exclusively dedicated to Organisational Storytelling and
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