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BizLocker Radio

BizLocker Radio

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August 24th 2015:'Pitch Anything' with Oren Klaff

Don’t miss this killer episode of #BizLockerRadio with Oren Klaff, author of “Pitch Anything.” Yes, the book is about pitches to venture capital firms, but it is mesmerizing — and there is much to learn and apply in the world of sales when it comes to the psychology of presentations. Don’t miss this one! “To make a clear point: you have about 30 seconds to make a compelling presentation about your deal,” say Oren. “If the structure of your deal does not immediately and forcefully communicate VALUE, it will be set aside, passed off to an underling, or dropped in the recycle bin.” This week,

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Featured Guest

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Oren Klaff

Long before I had even $1 million to buy and sell deals with, before I hired cognitive scientists and neuroscientists to show me the foundations of human attention, and before I had $400M of deals under me, I was flying blind in the world of deal making. I consulted every resource I could think of to find better ways to pitch a deal. Neuroeconomics combines neuroscience, economics, and psychology to study how people make decisions. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards, and interact with each other. This was my first exposure to a credible group of people studying the same thing as me – how the brain responds to financial offers. T
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