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Story Powered

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September 08th 2015:Putting the 'Biz' into Business Storytelling

Many businesses are now using storytelling as a way to connect with their current and potential customers. However, sometimes the stories we hear seem disconnected from the business. To maximize the impact of our storytelling, it must be driven by our business goals and the needs of the audience we are trying to attract. This week on Story Powered® we will be talking about the process of Storylining with Steve Seager of Storywise. Storylining will help you make sure that the stories you are telling support what you are trying to achieve in your business. Steve will also take us through his

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Featured Guest

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Steve Seager

An Englishman in Amsterdam, Steve consults as Storywise on digital & strategic communication. His clients include agencies, global brands and international medium-sized businesses. For over 20 years Steve has helped leaders craft, then tell, great stories for business strategy, marcom, content marketing and change. He specialises in storylining and editorial strategy and is mad about narratology. Steve is a former professional musician, songwriter, and has an academic background in Business management, management information systems and media production. He blogs at Contact to find out more
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