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The Soul of Enterprise: Business in the Knowledge Economy
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The Soul of Enterprise: Business in the Knowledge Economy

Friday at 1 PM Pacific

September 18th 2015:Pricing on Purpose: Price Sensitivity

Ron and Ed will discuss ten factors of price sensitivity that all pricers should consider before establishing a price. Price sensitivity is far more predictive than demand elasticity studies, which simply show changes in overall revenue in response to various price changes. Price sensitivity is far more granular, allowing pricers to analyze the particular drivers of value at the customer level. Analyzing price sensitivity is an important exercise for any business that wants to capture more of the value it creates from its offering.

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https://www.voiceamerica.com/show/2347/the-soul-of-enterprise-business-in-the-knowledge-economy 20/10/2017 01:00 20/10/2017 02:00 The Soul of Enterprise: Business in the Knowledge Economy https://www.voiceamerica.com/show/2347/the-soul-of-enterprise-business-in-the-knowledge-economy Ron and Ed will discuss ten factors of price sensitivity that all pricers should consider before establishing a price. Price sensitivity is far more predictive than demand elasticity studies, which simply show changes in overall revenue in response to various price changes. Price sensitivity is far more granular, allowing pricers to analyze the particular drivers of value at the customer level. Analyzing price sensitivity is an important exercise for any business that wants to capture more of the value it creates from its offering. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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