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Business Network Innovation with Game Changers, presented by SAP

Business Network Innovation with Game Changers, presented by SAP

Tuesday at 9 AM Pacific

September 22nd 2015: ABCs of Social Selling and Building Your Global Brand - Part 2

The buzz: Social selling. Studies show that B2B buyers are 57% –70% of the way through the buying process before they first engage with your sales people. Simply put, your prospects are having a learning feast without you. How? The modern buyer is digitally driven, socially connected, frequently mobile, and happily empowered with unlimited access to the information they need to decide. What does this mean to you? Your sales team needs to be up-to-date on the social selling tools and techniques to cut through this noise, build their personal brand, and deliver “the steak behind their sizzle” on

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Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
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Featured Guests

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Michael Idinopulos

Michael Idinopulos is Chief Marketing Officer of PeopleLinx, a leading provider of social selling technology and training. Previously he was Chief Customer Officer of Socialtext and Director of Knowledge Technology at McKinsey & Company, where he led some of the earliest deployments of social media inside a global enterprise.
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Phil Lurie

Phil Lurie leads global efforts at SAP for digital sales and marketing including a16,500 seat roll-out of LinkedIn Sales Navigator and related technologies. He focuses on improving the team's ability to reach clients by building both their personal and SAP's corporate brand. Phil is also responsible for ensuring that all applications follow strict global security guidelines including the European GDPR and Workers' Councils' compliance.
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