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October 13th 2015:Zhena's Gypsy Tea on being Female-Run, Organic, and A Leader in Innovation

Specializing in organic, fair-trade teas, female-led Zhena’s Gypsy Tea needed the necessary technology to maintain 237 percent growth. Listen as host, David Trites, and business expert, Ursula Ringham, speak with Paula Muesse, COO/CFO of Zhena’s Gypsy Tea as she explains how Zhena’s managed to capture the business benefits of enterprise software without the fixed costs of an extensive IT department. Hear David, Ursula, and Paula discuss Zhena’s business challenges, implementation of SAP Business ByDesign, and the company’s lessons learned along the way.

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Paula Muesse

As Chief of Organization and Operations of an organic tea company Paula Muesse has been able to share her passion for mindful food choices produced in fair and empowering ways. By sourcing fair trade ingredients abroad and utilizing partnerships with organizations that provide work and services for specially abled adults locally, Zhena’s Teas are the embodiment of mindfulness on your grocery store shelf. Previous roles as VP Operations at Mad Dogg Athletics and Director at a Los Angeles based consulting firm, coupled with a CPA license and a B.S. in Mathematics, inform her decision making today. Now that the ground work of infrastructure and team building has been laid, her next goal is to
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Ursula Ringham

Ursula Ringham is Director, Digital Marketing at SAP. She manages strategy and content for SAP’s SME social channels, is an active contributor to the SAP Digitalist and is the host of the monthly TweetChat #SAPSMBChat. Prior to SAP, Ursula held various positions at Apple and Adobe Systems in Developer Relations, helping small and midsize companies bring products to market. In her spare time, Ursula writes thriller novels about the high tech industry. Her latest novel, Privileged Corruption, explores Silicon Valley’s obsession with software start-ups. You can connect with Ursula on Twitter @Ursula_Ringham or LinkedIn.
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