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October 19th 2015:Sales Development 3.0 with Trish Bertuzzi

This week Trish Bertuzzi joins me on BizLocker Radio to discuss “sales development,” which combines data analysis tools, email nurturing and phone prospecting teams, what Bertuzzi calls the marriage of “technology, process and people.” Cold calling is dead, Trish says. Tune in to find out why! “Sales development” is all about the front end of the sales process. “People have been using the term ‘sales development’ since the 1980s,” Trish says. “But only in the past four years or so has it become reality.” The methods and technology in this arena are changing rapidly. We’ll find out what’s w

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Featured Guest

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Trish Bertuzzi

Trish is passionate about inside sales. She often remarks how lucky she is to work with an amazing team at The Bridge Group, helping sales and marketing leaders make the big decisions: on implementation strategy, performance improvement process, supporting technology, and metrics and measurement. Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts. Through a combination of hard work and timing, Trish and her team’s research and ideas have been featured on Inc.com, in Forbes, by
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