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This week Trish Bertuzzi joins me on BizLocker Radio to discuss “sales development,” which combines data analysis tools, email nurturing and phone prospecting teams, what Bertuzzi calls the marriage of “technology, process and people.” Cold calling is dead, Trish says. Tune in to find out why!
“Sales development” is all about the front end of the sales process. “People have been using the term ‘sales development’ since the 1980s,” Trish says. “But only in the past four years or so has it become reality.” The methods and technology in this arena are changing rapidly. We’ll find out what’s w
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