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The Soul of Enterprise: Business in the Knowledge Economy
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The Soul of Enterprise: Business in the Knowledge Economy

Friday at 1 PM Pacific

October 16th 2015:How to be a Price Searcher, not a Price Taker

Many business owners lament they sell a commodity, or the “market” sets their price. Yet empirical evidence proves otherwise. Most customers have a range of acceptable prices they’re willing to pay. How do you search that range? What’s the most effective pricing strategy to capture the value from the high-end, and the low-end, of that range? Ed and Ron will discuss two specific strategies on this show: Peter van Westendorp’s Price Sensitivity Meter, and the Barron Joseph von Neinbach Model.

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https://www.voiceamerica.com/show/2347/the-soul-of-enterprise-business-in-the-knowledge-economy 11/12/2017 11:00 11/12/2017 12:00 The Soul of Enterprise: Business in the Knowledge Economy https://www.voiceamerica.com/show/2347/the-soul-of-enterprise-business-in-the-knowledge-economy Many business owners lament they sell a commodity, or the “market” sets their price. Yet empirical evidence proves otherwise. Most customers have a range of acceptable prices they’re willing to pay. How do you search that range? What’s the most effective pricing strategy to capture the value from the high-end, and the low-end, of that range? Ed and Ron will discuss two specific strategies on this show: Peter van Westendorp’s Price Sensitivity Meter, and the Barron Joseph von Neinbach Model. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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