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Do you know the difference between misleading or deceptive marketing strategies? Some companies put trademarks on their own products or services that are close in appearance or meaning to those of the original manufacturer. These companies use these “logos” in ways that confuses or misleads the purchaser into thinking that the goods come from or are associated with and authorized by the original source. The harm goes beyond loss of business: confused customers buy the infringer’s goods rather than the original goods. It can also adversely affect the brand value and customer loyalty of the ori
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