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The buzz: Drama! Product innovation success tales typically feature a temperamental visionary whose savvy leadership made it all happen. Too good to be true? Yes. Most innovations started with one purpose and target market, and ended up with different use cases and customers. An innovation-favorable environment and skillful team members might not be the stuff of a blockbuster movie, but they are a useful formula for organizations ready to innovate. The experts speak. Dr. Julia Goga-Cooke, Gconsultancy Innovation: “In the long history of humankind, those who learned to collaborate and improvis
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