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November 02nd 2015:The Marketing of the Future with Joe Pulizzi

Joe Pulizzi joins me in the LockerRoom to talk about the “marketing of the future,” and to introduce his brand new book, “Content, Inc.” We will discuss the ins and outs and how-to’s of content marketing, and exactly how to use content to drive your business forward. Don’t miss it!! If you want to learn about content marketing, why not start with the guy who created the topic? Joe is the guy who coined the phrase “content marketing,” and his new book details how you can use it effectively in your business. “In Content Inc., one of today’s most sought-after content-marketing strategis

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Featured Guest

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Joe Pulizzi

Joe is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. His third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”
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