The buzz: Verb: To friend. Over 1BN of us use Facebook and other social media mainly for personal communication. Many businesses see sales gold here, too. But their ‘pixels-vs-people’ approach isn’t working so well. How can B2C and B2B companies market effectively to FB and other social platforms – and what is the potential payoff? It's time to learn how to master authentic social engagement to capture the exciting possibilities for your company.The experts speak. Yvette Lui, Facebook: “It always seems impossible until it’s done” (Nelson Mandela). Jamie Tedford, Brand Networks: “Here’s to the
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