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The Tech Cat Show

The Tech Cat Show

Wednesday at 1 PM Pacific

November 04th 2015:This week's Guest, Farrah Bezner, The Culture Maker

This week we talk with Farrah Bezner, The Culture Maker. Farrah is the Marketing Director for Halls & Candy at Mondelez International, one of the world’s largest snacks companies with the No. 1 position globally in Biscuits, Chocolate and Candy. Besides having a very sweet disposition(it’s true!), Farrah has instituted ground breaking marketing programs for such iconic brands as Sour Patch, Philadelphia Cream Cheese and Maxwell House Coffee. With Sour Patch, she’s connected the well known candy brand to today’s millennial audience by creating unique engagement programs that’s translate beyond

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Featured Guest

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Farrah Bezner

Farrah is known for her groundbreaking activations and first-of-their kind programs that connect brands to culture based on deep consumer insights. These programs include Sour Patch Kids’ “Breaking Out,” a web series with YouTube influencers, now in its second season, as well as Sour Patch Kids’ Snapchat partnership with Logan Paul, Trident’s Trending 10 and, most recently, The Patch, a program that supports musicians who are on the rise and on the road. Over her 13 years with Mondelēz International, Farrah has also created transformational programs for other brands including Philadelphia Cream Cheese, Cool Whip, and Maxwell House Coffee.
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https://www.voiceamerica.com/show/2488/the-tech-cat-show 20/12/2017 01:00 20/12/2017 02:00 The Tech Cat Show https://www.voiceamerica.com/show/2488/the-tech-cat-show This week we talk with Farrah Bezner, The Culture Maker. Farrah is the Marketing Director for Halls & Candy at Mondelez International, one of the world’s largest snacks companies with the No. 1 position globally in Biscuits, Chocolate and Candy. Besides having a very sweet disposition(it’s true!), Farrah has instituted ground breaking marketing programs for such iconic brands as Sour Patch, Philadelphia Cream Cheese and Maxwell House Coffee. With Sour Patch, she’s connected the well known candy brand to today’s millennial audience by creating unique engagement programs that’s translate beyond traditional branding. Your going to learn all about how to make candy famous with the Tech Cat and Farrah Bezner, the Culture Maker. Live performance at The Patch in Austin with X Ambassadors (former Patch guests, have blown up recently in popularity): https://www.youtube.com/watch?v=T13p1POMXE4 VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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