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BizLocker Radio

BizLocker Radio

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November 09th 2015:Master the Pitch with Oren Klaff

I am really excited to have Oren Klaff back in the LockerRoom to talk more about his book, “Pitch Anything.” If you’re in sales – in any capacity – you are going to take away something that will make a difference in the way you present your product or service. Don’t miss this show!! Neuroeconomics? What? That’s right — neuroscience, psychology, and economics all play a critical role in your effectiveness in presenting your product or service. If you want to learn more about the psychology of selling, how people make decisions, and how you can use very specific techniques to change the way

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Featured Guest

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Oren Klaff

Long before I had even $1 million to buy and sell deals with, before I hired cognitive scientists and neuroscientists to show me the foundations of human attention, and before I had $400M of deals under me, I was flying blind in the world of deal making. I consulted every resource I could think of to find better ways to pitch a deal. Neuroeconomics combines neuroscience, economics, and psychology to study how people make decisions. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards, and interact with each other. This was my first exposure to a credible group of people studying the same thing as me – how the brain responds to financial offers. T
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