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Story Powered

Story Powered

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November 17th 2015:What's the Story with Content Marketing?

We hear the term ‘content marketing’ a lot these days but what exactly does it mean? How does it help our businesses? How can we use our stories to support our big brand story?

In this week’s episode of Story Powered®, Omar Kattan of Sandstorm Digital will be helping us to better understand content marketing and why it’s important for any size business. We will also be chatting about how to use story in our content marketing to increase engagement and connection.

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Featured Guest

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Omar Kattan

Omar Kattan is Managing Director and Chief Strategy Officer at Sandstorm Digital FZE, a young and fast growing digital content marketing agency headquartered in Dubai. Omar has over 25 years of experience in brand strategy, digital content marketing communications and advertising, spanning two continents in two high profile regions; MENA and Europe. Middle East /N. Africa (Traditional Marketing) Experience The first 12 years of Omar's career were spent in the Middle East/North Africa where he worked on brand communication strategies and launch campaigns for some of the world’s best known brands including Nestle, L’Oreal and Philip Morris. Europe (Digital Marketing) Experienc
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