Sales have changed. People no longer want to be sold to or sold at. They want to know how your service or product will change their lives. And they want to know what’s in it for you. Story is a great tool for creating positive and successful sales conversations. However, we must use this tool with integrity and honesty. Shawn Callahan from Anecdote will join me for this episode of Story Powered® to talk about sales and how to use story ethically and powerfully to make sales.
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