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Story Powered

Story Powered

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December 22nd 2015:Encore: Selling With Story

Sales have changed. People no longer want to be sold to or sold at. They want to know how your service or product will change their lives. And they want to know what’s in it for you. Story is a great tool for creating positive and successful sales conversations. However, we must use this tool with integrity and honesty. Shawn Callahan from Anecdote will join me for this episode of Story Powered® to talk about sales and how to use story ethically and powerfully to make sales.

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Featured Guest

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Shawn Callahan

Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. He is the founder of Anecdote.
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