The buzz: "The buzz." According to a recent eMarketer report, marketers will spend $8.8 billion on native advertising by 2018. Naturally, this means the digital content landscape will continue to become increasingly crowded with articles, videos and graphics from a variety of different brands. How can your brand reign-in control of your content strategies and stand apart from competitors to ensure your stories are making a positive impact?
The experts speak. Rebekah Iliff, AirPR: “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we
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