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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

January 06th 2016:Brands as Publishers: Lessons Learned and Future Trend Predictions

The buzz: "The buzz." According to a recent eMarketer report, marketers will spend $8.8 billion on native advertising by 2018. Naturally, this means the digital content landscape will continue to become increasingly crowded with articles, videos and graphics from a variety of different brands. How can your brand reign-in control of your content strategies and stand apart from competitors to ensure your stories are making a positive impact? The experts speak. Rebekah Iliff, AirPR: “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we

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Featured Guests

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Rebekah Iliff

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, one of the fastest growing tech PR firms in the United States. She is currently a columnist for Mashable, Inc., and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post. Rebekah also frequently moderates and participates on panels focused on the future of PR and big data. In 2014, she was named by Dell as a "Dell Influencer" and has been asked to sit on industry panels and think tanks dedicated to innovation, technology trends, PRTech, and social good. In 2015, Onalytica, the leadin
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Andy Hilton

Andy Hilton, Vice President, Communications, Content & Brand, plays a key role in helping give ADP, an HR technology and services leader, its voice in the marketplace. In this role, Andy leads a centralized communications, content marketing, brand and events team responsible for shaping ADP’s narrative and getting that story in front of audiences that matter. He joined ADP in July 2014. Before ADP, Andy led communications and corporate marketing efforts for the Water Solutions business of Xylem Inc., based in Stockholm, Sweden. Xylem was created following its spinoff from ITT Corporation in October 2011. Prior to the spin-off, Andy led ITT’s corporate public relations function, and served a
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Tim Clark

Tim Clark (aka “The Blogfather”) is a seasoned business and technology writer located in Mount Olive, New Jersey. His stories have appeared in Variety, MAXIM, Forbes.com, IGN, MultiChannel News, Wall Street & Technology, ThomasNet and others. Tim crossed over to the “dark side” of corporate communications nearly a decade ago and now heads up SAP’s Brand Journalism program. He believes “authenticity matters” more than ever in the digital age.
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 13/12/2017 08:00 13/12/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The buzz: "The buzz." According to a recent eMarketer report, marketers will spend $8.8 billion on native advertising by 2018. Naturally, this means the digital content landscape will continue to become increasingly crowded with articles, videos and graphics from a variety of different brands. How can your brand reign-in control of your content strategies and stand apart from competitors to ensure your stories are making a positive impact? The experts speak. Rebekah Iliff, AirPR: “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less” (Marie Curie). Andy Hilton, ADP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Tim Clark, SAP: “Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple” (Richard Branson). Join us for Brands as Publishers: Lessons Learned and Future Trend Predictions. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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