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Ditch The Box

Ditch The Box

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January 13th 2016:Increasing Sales With Aggressive Marketing

Join us on this episode of Ditch The Box as we welcome Mike Fechter, CEO & Owner of Hansen Foods. Mike will be walking us through some of his previous business endeavors such as his time with Pepperidge Farms, Menasha, and Tosca and will be highlighting how aggressive marketing played a vital role in success. We'll wrap-up the show with his current position at Hansen Foods, how he has organically increased sales by 45%, and what goals he sees the company reaching in 2016. Tune-in!

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Featured Guest

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Michael Fechter

Michael Fechter, CEO and Owner of Hansen Foods, LLC has more than 30 years of progressively responsible experience directing and growing businesses with revenues in excess of $40 million. Michael has led these companies through start-up, survival, acquisition and growth modes. Michael has spent 24 years as president, vice president business development and consulting in a variety of industries including; agriculture, plastics, packaging, industrial manufacturing and consumables. His understanding of business encompasses; strategic planning, operations, business development, logistics, value add services, btb and retail sales. Among his previous positions, Michael along with his longtime pa
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