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i Lead – The Leadership Connection with Linda Sharkey

i Lead – The Leadership Connection with Linda Sharkey

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January 14th 2016:How to Think Like a Fan to Gain Advantage - Leveraging the Power of the Internet

Technology is rapidly changing everything. The world has entered an era of radical innovation through technology and the insights and connections it provides. This begs the question, how can you capture this power for yourself and your company? Finding and harnessing your brand's voice is a skill. Using it to connect with your customers, and especially your fans, is an art. "Customers buy. Fans buy in.” Join me with Lee MJ Elias, an outstanding hockey coach, who will tell us how to leverage technology to build our fan bases in a real and authentic way. We will be discussing his work and le

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Lee Elias

Lee Elias’s credentials are rooted in sports, marketing, and management. In addition to his first book, “Think Like a Fan: Invest in Your Fans So They Invest in You,” Lee is the founder/owner of two businesses; the Game Seven Group - a consultancy that helps businesses and sports teams find success on and off the field of play (www.gamesevengroup.com) and Hockey WrapAround, LLC (www.hockeywraparound.com) which provides an ice hockey training aid. Lee is also a semi-professional ice hockey coach and in his first year with the coaching staff of the Peterborough Phantoms in the United Kingdom, the Phantoms won the 2
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