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Story Powered

Story Powered

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January 26th 2016:Why You Need a Story Strategy

We may know that business storytelling is a great way to connect with our employees and customers. But what we sometimes forget is that stories don’t just happen. They need to mined, collected, crafted and only then do we do the sharing. And most of all, we need to be strategic about the kinds of stories we are finding and telling.
In this episode of Story Powered®, Lianne and Kathy Klotz-Guest of Keeping It Human talk about the importance of a story strategy for your organization. We’ll be chatting about what a story strategy is, why it can help your internal and external communicatio

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Featured Guest

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Kathy Klotz-Guest

A marketing storyteller, speaker, author, and stage improviser, Kathy Klotz-Guest, MA, MBA, is the founder of Keeping it Human, Inc., whose mission is to help organizations turn complex marketing-speak into compelling stories that customers and employees act on. She also helps organizations solve internal communications and ideation challenges by applying improvisational tools that achieve better outcomes and fresh insights. She has worked with diverse organizations including Autodesk, C4Media, Cisco Systems, Kaiser Permanente, and United Way Silicon Valley, among others. She is the author of several short storytelling and humor books on Amazon.com, and her marketing podcast has been no
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