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The Second Stage

The Second Stage

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February 01st 2016:Encore: The Power of Defining Your Ideal Client

On this episode of The Second Stage, hosts Brendan Anderson and Jeffrey Kadlic will be joined by serial entrepreneur, Rich Manders. Rich will share his experiences as the founder of iAutomation and how continuously driving toward identifying the ideal customer truly transformed his organization. Rich will share actionable advice on how to identify those clients or customers that will allow you to grow your small business, not just in size and revenue, but in profitability. Join the hosts as they discuss the process iAutomation went through to become so successful at defining the ideal custo

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Featured Guest

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Rich Manders

Rich Manders is the Co-Founder of FreeScale Coaching Systems, A serial entrepreneur, Rich is dedicated to helping fellow entrepreneurs realize their vision through coaching and development backed by more than 30 years of experience. Mr. Manders Co-Founded iAutomation, leading the organization from $0 in sales to becoming the industry leader with 140 employees and nearly $80M in sales. iAutomation proved profitable from Q3 onward for more than 15 years at 5 to 10 times the industry average. Rich successfully sold iAutomation to middle market private equity firm, Riverside. Following the sale he worked with Riverside to grow
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