Cheryl Esposito welcomes Dr. Raj Sisodia, author of Firms of
Endearment: How World Class Companies Profit from Passion & Purpose; and Conscious Capitalism: Liberating the Heroic Spirit of Business. Raj
is co-founder and co-chairman of Conscious Capitalism Inc. Raj
Sisodia is passionate about making the world a better place through business. As a professor of marketing he saw a disturbing trend:
companies were spending more money on marketing than ever before, yet customer satisfaction, loyalty, & trust were on a downward trajectory.
Some companies were bucking this trend. Raj ask
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