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Psych Up Live

Psych Up Live

Thursday at 11 AM Pacific

March 24th 2016:How Do Others See Me? Self-Branding Across Roles and Life Stages

Many of us are aware of the emphasis the corporate world places on having a “ winning” brand. The performers we watch, the cars we drive, the hospitals we choose all have a brand we have come to associate with them. In this episode, Dr. Joel Evans, author and Distinguished Professor of Marketing will clarify the importance of self-branding in our own personal and professional success. Exemplifying with himself and others, he will demonstrate how self-assessment, consideration of how others see us, and changes in our life roles inform our self-brands. In the back and forth with Host Suzanne Ph

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Dr. Joel Evans

Joel R. Evans, Ph.D., is a Distinguished Professor in the Zarb School of Business at Hofstra University, N.Y. He is an expert on self-branding, including personal self-assessments, changing roles, and how others perceive us. He has spoken and written on these topics across several media platforms. Dr. Evans is the co-author of Marketing and co-author of Retail Management: A Strategic Approach – available in English, Chinese, and Russian. Professor Evans has consulted for a number of firms, both large and small and has served as an expert economic witness for many client law firms. He writes a popular marketing blog, “Evans on Marketing” as well as a retailing blog, “Retailing: From A to
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Self-Assessment Test

To jump-start your consideration of a self-brand in finding, assessing or changing your job, Dr. Evans invites you to take the Self-Assessment Test http://goo.gl/Fwdy9r and listen in.
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https://www.voiceamerica.com/show/2506/psych-up-live 19/10/2017 11:00 19/10/2017 12:00 Psych Up Live https://www.voiceamerica.com/show/2506/psych-up-live Many of us are aware of the emphasis the corporate world places on having a “ winning” brand. The performers we watch, the cars we drive, the hospitals we choose all have a brand we have come to associate with them. In this episode, Dr. Joel Evans, author and Distinguished Professor of Marketing will clarify the importance of self-branding in our own personal and professional success. Exemplifying with himself and others, he will demonstrate how self-assessment, consideration of how others see us, and changes in our life roles inform our self-brands. In the back and forth with Host Suzanne Phillips, he will discuss how to translate self-branding into effective resume writing, Interpersonal benefits and re-definitions of self after college, marriage, retirement etc. You will think about yourself in a different way after this show. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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