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i Lead – The Leadership Connection with Linda Sharkey

i Lead – The Leadership Connection with Linda Sharkey

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March 31st 2016:Is Your Brand What You Need It to Be with Denise Lee Yohn

Even such seemingly illusive companies as Airbnb and Uber have built a remarkable brand presence. My guest this week is Denise Lee Yohn, a best-selling author and frequent guest on CNN and Bloomberg. Denise has worked with the creme de la creme in building brand identity. We will be discussing how you can build intense customer loyalty and she will share her seven secrets to building a powerful brand. Building a brand is serious business. If you and your company are not brand savvy, it can make or break your company even if you are great at what you do.

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Featured Guest

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Denise Lee Yohn

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book "What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest" and the new book "Extraordinary Experiences: What Great Retail and Restaurant Brands Do." Denise’s hard hitting, content-rich presentations have commanded the attention of audiences at international conferences, CEO peer groups, and corporate meetings. She enjoys challenging readers to think different
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