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i Lead – The Leadership Connection with Linda Sharkey

i Lead – The Leadership Connection with Linda Sharkey

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March 31st 2016:Is Your Brand What You Need It to Be with Denise Lee Yohn

Even such seemingly illusive companies as Airbnb and Uber have built a remarkable brand presence. My guest this week is Denise Lee Yohn, a best-selling author and frequent guest on CNN and Bloomberg. Denise has worked with the creme de la creme in building brand identity. We will be discussing how you can build intense customer loyalty and she will share her seven secrets to building a powerful brand. Building a brand is serious business. If you and your company are not brand savvy, it can make or break your company even if you are great at what you do.

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Featured Guest

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Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass). News media including FOX Business TV, CNBC, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. She is a regular contributor to Harvard Business Review and Forbes. Denise has served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the
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