SIGN-UP NOW! SIGN-UP NOW! Click to become a VoiceAmerica Member for Free!
Voiceamerica radio logo
voiceamerica-business radio logo
Apple logo Google Play Store Kindle store
Future of Business with Game Changers, Presented by SAP

Future of Business with Game Changers, Presented by SAP

Thursday at 7 AM Pacific

April 07th 2016:Encore: The Future of Managing Customer Mindshare

The buzz: Buy it now! The classic customer engagement model is evolving, as business customers and consumers search a broad set of indirect content –including social media often beyond your marketing team’s direct control – to support their purchasing decisions. – to support their purchasing decisions. With your as-yet-unknown buyer already 70%+ of the way to the real or virtual checkout counter before they initiate any person-to-person contact with your company, how can you capture their early-cycle mindshare? The experts speak. Marisa Kopec, SiriusDecisions: “In 2015, SiriusDecisions repor

Read more
Share Email SHARE
Download PDF DOWNLOAD PDF
Get Code GET CODE

Tune in

Thursday at 7 AM Pacific Time on VoiceAmerica Business Channel
LISTEN LIVE
EPISODE ON DEMAND
VIEW HOST PAGE
Questions? Comments?
Call In Live!
Toll Free: 1-866-472-5790
Intl: 001-480-398-3352

Featured Guests

Guest Image

Marisa Kopec

Marisa Kopec leads SiriusDecisions’ Portfolio Marketing, Strategic Communications, and Product Management services, delivering research and advice to help product marketers and managers succeed. Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom Programs business unit. Prior to this role, Marisa was vice president of global corporate marketing, where her accomplishments included launching a new brand strategy and architecting the development of the company’s first customer-centric data warehouse. She also instituted Gartner’s first data privacy policies and processes, and he
Read more
Guest Image

Eric Martin

Eric Martin is senior director, Customer Experience Marketing, at SAP North America. In this role Eric is responsible for leading a program office that delivers custom communications programs to some of the company’s largest, most strategic customers. Previously, Eric led Ecosystem and Channels Marketing at SAP North America, in which he delivered marketing programs, training and best practices to SAP’s extensive network of ecosystem partners. He has also held marketing leadership roles in professional services firms Deloitte and The Hackett Group. Eric earned his BA and MBA from Villanova University and for the past 10 years he has taught a Marketing course within Villanova’s MBA progra
Read more
Guest Image

Nick Robinson

Nick Robinson is the Digital Strategy Lead for SAP North America, where he is responsible for staying on top of digital trends and equipping the marketing organization to compete. Nick is also co-host of two podcasts, Creators Class and This Week in B2B Digital Marketing. He has a strong background in web development, marketing, and entrepreneurship. His professional experience with the web dates back to 1997 when he coded his first Geocities website.
Read more

Share This Episode

facebook Share On Facebook
twitter Share On Twitter
Linkedin Share On LinkedIn
Share Email Share this E-mail
https://www.voiceamerica.com/show/2307/future-of-business-with-game-changers-presented-by-sap Future of Business with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2307/future-of-business-with-game-changers-presented-by-sap The buzz: Buy it now! The classic customer engagement model is evolving, as business customers and consumers search a broad set of indirect content –including social media often beyond your marketing team’s direct control – to support their purchasing decisions. – to support their purchasing decisions. With your as-yet-unknown buyer already 70%+ of the way to the real or virtual checkout counter before they initiate any person-to-person contact with your company, how can you capture their early-cycle mindshare? The experts speak. Marisa Kopec, SiriusDecisions: “In 2015, SiriusDecisions reports, b-to-b marketers must create and facilitate, on average, between 11 and 17 distinct buyer interactions to enable a purchase to occur.” Nick Robinson, SAP: “We must learn what customers really want, not what they say they want or what we think they should want” (Eric Ries). Eric Martin, SAP: “Marketing is too important to be left to the Marketing Department” (David Packard). Join us for The Future of Managing Customer Mindshare. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
Email Host Email the Host

Connect with VoiceAmerica

Download our mobile apps
App store Google play Blackberry store
GPlus Facebook Twitter Linkedin Social Media
Va Press pass