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i Lead – The Leadership Connection with Linda Sharkey

i Lead – The Leadership Connection with Linda Sharkey

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April 21st 2016:Is Strategic Planning Obsolete with Rita Gunther McGrath

With everything moving so fast today, long strategy planning cycles no longer make sense. In short, strategy is stuck and many frameworks used today were designed for a different era. My guest this week is Dr. Rita Gunther McGrath, a professor at Columbia School of Business and one of the world’s leading experts on strategy in highly uncertain and volatile environments. Rita’s latest, best-selling book, "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business," was recognized by Strategy+Business as the #1 business book of the year. Join us as we discuss how

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Rita Gunther McGrath

Rita Gunther McGrath has been recognized as one of the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015 and 2013. Thinkers50 presented Rita with the Distinguished Achievement Award for Strategy in 2013. Rita was voted HR Magazine’s Most Influential International Thinker, writes regularly for Fortune magazine’s online edition, authors a regular column, “The Entrepreneurial Strategist” for Inc. magazine and blogs regularly at Rita is also one of the Wall Street Journal’s Experts. She is one of the most widely published authors in the Harvard Business Review, including the best-selling “Discovery Driven Planning” (1995), which was recognized as an early articulatio
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