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Marketing at Lightspeed

Marketing at Lightspeed

Archives Available

May 05th 2016:Introducing Ethan Rasiel and the Lightspeed philosophy

Learn about Ethan's storied past - from talk radio to journalism to PR - and how he created the Lightspeed philosophy. He'll provide an overview of what will be covered over the next 13 weeks, from advertising to PR to social media, and what you can expect to learn.
He will be joined by two guests - Jerry Grriffin of B/HI, and Amanda Proscia, co-founder of Lightspeed PR.

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Featured Guests

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Amanda Proscia

Amanda is co-founder of Lightspeed PR. She is a public relations and branding strategist who specializes in creating communications that differentiate and grow businesses. She was previously part of the corporate communications team at American Express where she managed executive, employee and issues communications for a major division of the company. Before that she spent 15 years building expertise in public affairs, corporate social responsibility and branding with agencies such as Burson-Marsteller and Interbrand in New York, and Podesta Associates in Washington, D.C. Amanda has also served as lead writer for many of her client teams, spearheading message and content develo
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Jerry Griffin

Jerry Griffin is the general manager of Bender/Helper Impact’s New York office. His background runs the gamut of corporate communications, technology, consumer electronics and digital media and entertainment. He has executed broad campaigns and launches for global companies as well as nascent start-ups. Prior to joining B/HI, Griffin spent six years at Edelman, working with clients such as Samsung, IMAX, TVGuide.com and digital music startup Grooveshark. As part of his duties, Griffin oversaw programs spanning corporate communications, product launches, CSR, global coordination and crisis communications, including serving as the crisis manager for Samsung on the 2008 Beijing Intern
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