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People start businesses to make a difference in the world. They have an impulse to solve a need. Over time they can move toward profit generation and protection.
Conscious Capitalism is about returning to the roots of doing something that matters. There are more and more people starting businesses because they want to do something that matters to them. This is a movement/philosophy that allows businesses to transform.
It is business 2.0. What we relied on for competitive advantage is no longer sufficient. Your purpose and values are the things they can’t copy and paste. We are
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