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Working on Purpose

Working on Purpose

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May 25th 2016:Reverse Mentoring as a Way to Power Individual and Organizational Performance and Engagement

How can organizations catalyze the exchange of completely different talents while productively connecting the generations in today’s workplace? Consider the benefits of reverse mentoring, which allows new or junior members of an organization to coach longer-term or senior members in areas of their strengths – perhaps such as the use of technology. Imagine how empowering such a culture would be to a company and the increased engagement, performance, and retention that would result. Then imagine the competitive advantage that could be afforded a forward-thinking organization utilizing this human

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Featured Guests

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Betsy Hays

Betsy Hays, APR, Fellow PRSA, is the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno. Betsy is the faculty adviser for the Public Relations Student Society of America (PRSSA) and Fresno State’s student-run PR firm, TALK. Active in PRSA since 1998, including two terms as president of the Central California Chapter, she is the immediate past chair of the Board of Directors for the North Pacific District. She was named Outstanding Club/Organization Adviser in 2013, Outstanding Adviser in 2010 and selected as one of the Provost’s Promising New Tenure-Track Faculty Members in 2008. She received Fresno State’s “Spirit
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Doug Swanson

Dr. Doug Swanson is a Professor of Communications at California State University, Fullerton. He earned a doctorate in Higher Education Instruction from Oklahoma State University. He earned Master's and Bachelor's degrees in Communication from Eastern New Mexico University. An Accredited Public Relations Practitioner, since 1990 he has taught a wide spectrum of communications courses at the university level. Previously, he worked for more than 12 years in broadcasting, print journalism, and agency public relations. He is the student learning assessment coordinator for the Cal State Fullerton College of Communications. He is also the supervising faculty member of Cal State Fullerton’s studen
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