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Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific

June 02nd 2016:The Digital Path: Focus on Your Buyer's Journey

The buzz: Get smart. The buyer’s journey has changed radically in the Digital Economy. From the customer’s own pre-purchase research to the ways they engage with your business, everything has shifted. How can your business stay on top? Know how many times the prospect was exposed to your company before buying. Learn how to increase the display of trusted referrals. Understand the deciding purchase factor. Have the right tools to measure your digital campaign ROIs. nowledge is power. Take notes. The experts speak. Lorraine Maurice, SAP: “If opportunity doesn’t knock, build a door” (Milton Be

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Featured Guests

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Lorraine Maurice

Lorraine Maurice is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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Brian Moran

Brian Moran is the Founder & CEO of Brian Moran and Associates. His company helps entrepreneurs run better companies and marketers better target entrepreneurs. Brian was formerly an Executive Director at the Wall Street Journal, Associate Publisher at Inc. magazine and Publisher at Entrepreneur media. He also had his own print publishing company, and published several small business magazines including the SBA’s national magazine “Small Business Success.” Brian has received numerous awards and recognition for his 25+ years of serving the needs of entrepreneurs. Notably, he was given the Lou Campanelli Award from SCORE for his years of volunteer service to business owners. He also received
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Steve Knapp

Steve Knapp, founder of Knapp Communications, writes to reach high-tech and industrial audiences. Since 1989, he has specialized in crafting strong, fresh, and understandable content for companies with complex offers. Because Steve is passionate about technology, he relates easily to technical experts, knows how to gather input efficiently, and creates persuasive content that directly links technical capabilities to customer needs. His experiences include structuring, planning, and writing marketing materials for many types of technical offers, such as cloud services, communications systems, enterprise applications, data center infrastructure, managed services, software as a service, and r
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https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap 26/10/2017 11:00 26/10/2017 12:00 Think Big Work Small with Game-Changers, Presented by SAP https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap The buzz: Get smart. The buyer’s journey has changed radically in the Digital Economy. From the customer’s own pre-purchase research to the ways they engage with your business, everything has shifted. How can your business stay on top? Know how many times the prospect was exposed to your company before buying. Learn how to increase the display of trusted referrals. Understand the deciding purchase factor. Have the right tools to measure your digital campaign ROIs. nowledge is power. Take notes. The experts speak. Lorraine Maurice, SAP: “If opportunity doesn’t knock, build a door” (Milton Berle). Brian Moran, Brian Moran and Associates: “Never let the odds keep you from doing what you know in your heart you were meant to do" (H. Jackson Brown Jr.). Steve Knapp, Knapp Communications: ““Life's a journey not a destination, And I just can't tell just what tomorrow brings” (Amazing by Aerosmith). Join us for The Digital Path: Focus on Your Buyer’s Journey. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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