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Marketing at Lightspeed

Marketing at Lightspeed

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June 09th 2016:Branded content and Events at Lightspeed

This week we'll be diving into two very powerful marketing disciplines - Events and Branded Content! Linda Musgrove from AARP will give you insights into how to create amazing events for your company or clients without breaking your budget, while Sheryl Seitz will share the secrets of branded content!

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Featured Guests

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Sheryl Seitz

A multiple award-winning brand marketer, Sheryl has spent nearly two decades building global brands for industry leaders. She has held senior leadership positions at Apple, Samsung and Symantec. Sheryl worked for Apple during Steve Jobs’ tenure as CEO, helping to lead global launches for iconic products including the iPod, iTunes, iPhone and App Store. Prior to that, Sheryl led client business for Virgin, Warner, Viacom and British Telecom as Managing Director for Bite Communications. Sheryl is currently VP Communications at Mode Media, the 10th largest media company in the US. Adept at integrating a range of marketing channels to bring consumer technologies to a massmarket, Sheryl spe
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Linda Musgrove

As the AARP Innovation Experience Director, Linda demonstrate a significant depth of public relations and integrated marketing experience in the innovation and technology sector, as well as deep experience in designing technology event/tradeshow programs. She manages the coordination and implementation of the Enterprise Strategy & Innovation (ES&I) team's internal and external public relations with the goals of gaining recognition for AARP’s innovation capabilities and establishing thought leadership throughout select industries.
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