July 14th 2016:Disruptive War Gaming: A Critical Tool For Today's Innovators |eCard

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July 14th 2016:Disruptive War Gaming: A Critical Tool For Today's Innovators

The buzz: En garde! The most successful companies anticipate—and often invent—the future before their established competitors do. The secret weapon of Fortune 500s? They conduct competitive “war gaming” exercises to generate defensive strategies as well as innovative offensive growth strategies that proactively anticipate new services, products, business models. How can you harness this creative tool for your competitive advantage? The experts speak. Bryan W. Mattimore, Growth Engine Company: “You never change things by fighting the existing reality. To change something, build a new model that

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Featured Guests

Bryan W Mattimore

Bryan W. Mattimore is cofounder and “Chief Idea Guy” of the Growth Engine Company, www.growth-engine.com, a sixteen-year old strategic innovation agency based in Norwalk, Connecticut. A cum laude graduate of Dartmouth, Bryan has written three books on business ideation and innovation process including Idea Stormers, How to Lead and Inspire Creative Breakthroughs, from Wiley Jossey-Bass; and 21 Days to a Big Idea, from Diversion Books. In his innovation consulting career, Bryan has managed over two hundred successful innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, AT

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Christopher Bishop

Christopher Bishop has had many different careers since he graduated from Bennington College with a B.A. in German literature. He has worked as a touring rock musician (played with Robert Palmer), jingle producer (sang on the first Kit Kat jingle “Gimme A Break”) and Web site project manager (developed Johnson & Johnson’s first corporate Web site). Chris also spent 15 years at IBM in a variety of roles including business strategy consultant and communications executive driving social media adoption and use of virtual worlds. Chris is passionate about the power of emerging technologies to deliver positive transformation at the intersection of business and culture. He is especially excited a

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Michel Sérié

Michel Sérié is the founder of InnoLifters, a company that will help companies to integrate into their way to operate innovative capabilities, so they better face challenges in a world that expects customer adaptiveness. In his previous role as Global Head of Service Innovation at SAP, Michel’s team was responsible for finding, evaluating and establishing new ways of doing business by improving the Service concept. Michel started his career at SAP France in 1989 as a financial consultant. After working as a financial consultant and at Nestlé, he was part of the founding management team of an SAP-owned startup dealing with market places, B2B and Portals. This subsidiary eventually grew to m

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