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Changing the Game in Revenue Growth, Presented by SAP
Archives Available
July 14th 2016: The Seller's Guide to SEO
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The buzz: Hello? Is anybody home? If consumers can’t find your business, products or services on the first page of a targeted Google keyword search, you simply “do not exist." How to get found? A solid Search Engine Optimization (SEO) strategy can put you in front of potential customers throughout their buying journey. Is SEO easy? No. “Quick results in SEO usually come with long term headaches,” per Ron Dod. Can you do it once and then forget about it? No. “SEO is always changing, and it always will be,” says Wyn Partington. Is SEO worth the effort? It’s vital! The experts speak.
Rona
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Ronald Dod
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Ronald Dod is a partner and CEO of Visiture, LLC. After founding Grey Umbrella Marketing, an internet marketing agency which focuses on Search Engine Optimization for eCommerce businesses, he merged with Visiture to create a full service search marketing offering for eCommerce businesses. His passion is helping eCommerce business owners and marketing professionals navigate the search marketing landscape and use data to make more effective decisions to drive new traffic and conversions. He holds a Masters in the Science of Marketing from Florida State University and is certified in Google Adwords & Analytics.
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Wyn Partington
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Wyn Partington is the Vice President of Product & Marketing of NexTraq. With nearly 20 years of experience in the technology industry, Mr. Partington brings extensive knowledge and strategic insight to his role. He has a diverse background in development, database management, marketing and demand generation and has worked overseas on a wide array of projects. Mr. Partington has a proven track record in planning, building and executing successful marketing strategies to increase brand identity and drive lead generation.
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Lorraine Maurice
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Lorraine Maurice is a Senior Director of Global Indirect Marketing at SAP. She is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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