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Ditch The Box

Ditch The Box

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July 20th 2016:The Wonderful World of Food Marketing

Join us for this intriguing episode of Ditch The Box as we welcome Marc Paxton, host of the Food Marketing Podcast. We'll cover his background....Brigham Young, Northwestern, Internships, and Bountiful. Then we'll jump into SunTilla and the Kicking Lizard Salsa brand that Marc, his father, and a family friend started together. From crowdfunding and dealing with Costco and other retailers to the importance of podcasts, this show will cover many topics in the food marketing world! You won't want to miss this. Tune-in at 4pm EST!

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Featured Guest

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Marc Paxton

The food/beverage industry has been a huge part of Marc's life since he was four; that's when his dad left academia and started working for Frito-Lay. Over the next 14 years, his family moved 6 times as Marc's dad made his way around the PepsiCo system. He worked as a waiter, an employee insurance claims processor and shipping operations intern before deciding to leave food forever to focus on school. After receiving his Master's degree, Marc was unable to find a job, so got a job at Trader Joe's, where he loved to crush all the boxes in the stores giant compactor. It was amazing to see how much packaging was thrown away at such an "eco-conscious" store! When Marc lost his job a
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