The buzz: “Friends share all things” (Pythagoras). Can data collected from connected and autonomous vehicles be monetized? You bet! According to McKinsey, that value could reach USD 1.5+ Trillion by 2030 and become a key focus area for the current automotive industry as well as new entrants, including high-tech giants, start-ups, and service providers. The challenges are the same for all players: understanding the business impact of data ownership issues and of customer willingness {or lack thereof) to share their info for data-enabled services and features. The experts speak. Heather Asht
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