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Ditch The Box

Ditch The Box

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July 27th 2016:A Successful New Product Launch

Joining us for this episode of Ditch The Box is Debbie Wildrick, Chief Strategy Officer of MetaBrand, LLC. MetaBrand is a food and beverage consulting firm specializing in assisting companies in their product development and launch strategies. From start up ideas to early to mid-stage companies, they will make sure your concepts come to life to serve your consumers and to build your sales and profits. They bring along with them an in house marketing team, branding and packaging to 3rd party distribution and sales relationships, and experts in the industry. 'Our passion is for excellence, our m

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Featured Guest

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Debbie Wildrick

Debbie is a channel and distribution expert with a background in executive level business management, sales, and marketing. She has extensive background in the consumer packaged goods industry with over 30 years experience. Her early career included various sales and management positions including Tropicana Juices (Pepsico) and Sundance Juice Sparklers (Stroh). Debbie then transitioned to the retailer side of the industry. During her tenure, she was the Director for Snacks and Grocery products. She has spent a number of years both consulting and in key management positions with start-up brands. Overall, her diverse background includes a combination of retailer and packaged goods experi
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