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Changing the Game in Revenue Growth, Presented by SAP
Archives Available
July 28th 2016: Website Analytics: Measuring Your Success
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The buzz- Measure twice, cut once. As a small business owner embracing the digital economy, you’re aware -or you are now!- that customers are increasingly researching and making purchase decisions online. And of course your digital strategy includes an attractive, easy to navigate website -or create it now!- with relevant, informative content to convince visitors to buy from you instead of the competition. If success is defined as reaching and connecting with the right consumers while meeting your business objectives, how do you measure it? The answer: website analytics.
The experts speak.
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Archives Available on VoiceAmerica Business Channel
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Dror Orbach
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Dror Orbach, COO, Illumiti, is an international high-tech executive with more than 30 years of experience in management consulting, business operations, software development, IT architecture, marketing and product management.
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David Ochser
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Dave Ochser is Vice President, North American Sales for Overland Tandberg and has been in the technology business for more than 30 years.
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Lorraine Maurice
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Lorraine Maurice is a Senior Director of Global Indirect Marketing at SAP. She is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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