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The Museum Life

The Museum Life

Friday at 7 AM Pacific

August 05th 2016:Measuring Success

Why is it so difficult to measure success in museums? This week I talk with John Jacobsen about his new book that presents a new approach to measuring and evaluating museum value and impact.

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Featured Guest

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John Jacobsen

John Jacobsen, president of White Oak Associates, Inc., and CEO of the White Oak Institute, has over four decades of international experience as a museum analyst, planner, and producer. He was also associate director of the Museum of Science in Boston. During that time, the Museum served 2.2 million visitors during a twelve-month period. Jacobsen and White Oak Associates, Inc., have led strategic planning and marketing initiatives for over one hundred museums. Recent projects include eight museums representing a billion dollars of investment in new and expanding museums. Mr. Jacobsen is the founding manager of the Museum Film Network (1985), the Planetarium Show Network (1988), and t
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https://www.voiceamerica.com/show/2245/the-museum-life The Museum Life https://www.voiceamerica.com/show/2245/the-museum-life Why is it so difficult to measure success in museums? This week I talk with John Jacobsen about his new book that presents a new approach to measuring and evaluating museum value and impact. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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