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MADD -Mothers Against Drunk Driving- lead a campaign that changed the culture and made drunk driving unacceptable, which in turn diminished the number of deaths caused by drunk driving accidents. The commercial “This is your brain…this is your brain on drugs” and “Just Say No”, vivid in the minds of “The More You Know” generation, were encouragements to not do drugs. These campaigns and strategies were used by older generations to help prevent substance abuse. Are the strategies of the past still effective for the issues we face today? What type of prevention approaches do we need to implement
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