|
So how do you create a breakthrough idea and then generate a following around it? Recently, we had some great insight from marketing expert David Newman on Thought Leadership Marketing. However, I wanted build on this show and welcome Dorie Clark, author of ‘Stand Out’ which was named as the #1 Leadership Book of 2015 by Inc. Magazine. When, as Dorie puts it, ‘the best career insurance for individuals and the best growth strategy for a business, is to become the recognized expert in your field’ this an area we must understand. People trust experts and will of course pay a premium to work with
|
