A famous USA men's coach is quoted as responding to a question about sport psychology on his team by pointing at his flexed bicep muscle and saying 'this is the only sport psychology I need'. It has taken a long time for coaches, and indeed the world, to overcome such negative biases and embrace the realization that psychological factors are crucially important to both performance and enhanced quality of life. Our guests today are recognized experts in the preparation of coaches to contribute to participant welfare across all age and skill categories.
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