The buzz: It’s not about you! At the heart of your SME’s Social Selling success is your ability to engage customers and prospects in their preferred digital spaces. How? Create a trusted personal brand using your expertise. Add value with engaging, relevant content that benefits them. Nurture ongoing relationships on popular networks. The payoff? You’ll jump-start the sales cycle. Who doesn’t want that? The experts speak. Sela Missirian, Brown Bag Marketing: 'In the end, what’s most meaningful is creating positive, uplifting outcomes for human experiences and human relationships. Business, li
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