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Ever since Tom Peter’s wrote Brand You, we have been talking about our personal reputations as our brands. Your reputation, your brand, is an important component of your career success without a doubt. How can you as a person define what you want your personal leadership brand to be in a way that gives you purpose and direction? Equally, how do you begin to turn that image into a reality in your organization? Tune in for an insightful perspective on what brand means and a very practical approach.
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